Operation: Awestrike
US Men’s Soccer
Since its inception, America has made the impossible, possible. Putting a man on the moon was a feat of this country’s confidence in overcoming insurmountable odds, a feat that left the entire planet awestruck. US Men’s Soccer winning the 2026 Fifa World Cup — a moonshot of a mission — will be no different.
By the time this campaign goes live on this site, we have approximately two years until the Men’s team hits the World Cup pitch.
Here is how we rally an entire country in support of their impossible task.
Space Preparation
The team will travel to the Johnson Space Center in Houston to train alongside NASA’s pressure-proof professionals, which will be recorded and broadcast exclusively on the US Soccer YouTube Channel.
Fifa Moon stadium
To drive home the campaign’s theme with gamers, the team will partner with FIFA 2026 to release a secret stadium on the moon. The only way to unlock it? Beat an opponent with the US Men’s Team in kickoff mode.
scrimmage Amongst The Stars
The sky isn’t the limit when it comes to building hype. Brought to you from the team’s IG live, they’ll hold an exhibition match on a Zero-G flight featuring stars who have reached the highest heights in their own right like Tom Brady and Lebron James.
Intergalactic Uniforms
Because Nike also creates the uniforms for the NFL, NBA and MLB, they’ll drop celestial merch across all sports in honor of our country’s squad and their historic undertaking.
Superstar Sponsors
While our very best soccer players are busy training for the tournament, the away teams who play in the various Nike-sponsored leagues will don their intergalactic uniforms in solidarity with US Men’s Soccer and their nigh-impossible goal.
A taste of the task
Even the sports game eaters will have a chance to show their support. Dippin’ dots vending machines at every venue will serve limited-edition flavors in commemorative cups.
The stargazer tour
The last year before the cup kicks off, producer super duo The Neptunes will tour the US — and the world — to rally the team’s cause. Sets will be held in planetariums with past highlights projected on the ceiling.